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Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers)
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In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment
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Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that
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Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear
Read MoreFull Service Creative Agency Depending on your needs, a full service creative agency will offer a wide range of services from design to analytics. They may also have a network of experts that they can call upon to handle specific aspects of your project. This includes production companies to film video ads and developers to
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30-second summary: There has been a gradual increase in Google’s impact of page load time on website rankings Google has introduced the three Core Web Vitals metrics as ranking factors to measure user experience The following steps can help you get a better idea of the performance of your website through multiple tests A fast
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30-second summary: SEO has become a key area of practice for online businesses to gain visibility. If it’s done wrong, however, it can stagnate or even sabotage your online visibility From filling an entire page up with nothing but images to creating tons of bad keywords or spending too much time on meta keywords Here
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30-second summary: Retailers should use a data-driven approach to develop their marketing strategies to succeed in today’s volatile economy Current tumultuous economic conditions are disrupting the retail landscape by forcing store closures and forecasting bankruptcies Marketing intelligence for pricing, advertising, and promotions is critical in gaining an edge against competitors Managing Partner at GrowByData, Prasanna
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30-second summary: According to various studies, videos help engage your page visitors as well as get them to remember your value proposition better and help them make purchase decisions When creating marketing videos to add to your landing page, keep them shorter than 2 minutes and position them prominently on the page Make sure to
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30-second summary: Send emails manually to be able to build longer-lasting relationships with your recipients Set up your email signature to make your emails look professional Track email opens to be able to tell which emails were never seen Create an effective follow-up strategy (which includes Twitter) Organize your email campaigns using labels Email fatigue
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